LUMING ROOM

LUMING ROOM, established in 2021, represents a perceptual space that continues to glow. Every collection we launch carries the stories of different women through unique clothing languages, showcasing their shining moments. Our brand style navigates between the maturity of a young girl and the coquettishness of a grown woman. Each season introduces an illuminating element that enables girls to appear more mature, and women, more charming. This constitutes the modern romantic essence of LUMING ROOM.

Our design philosophy breaks traditional concepts of female identity, reconstructing seemingly contradictory elements such as softness and toughness, roundness and sharpness, modernity and vintage, into a harmonious whole within LUMING ROOM's design. We strive to depict a diverse, authentic, and three-dimensional female image. Our target customers are young girls who wish to project maturity in their dress, and grown women who want to maintain their youthful spirit, including white-collar workers, urban beauties, and individuals related to the fashion and art industry.

The founder of LUMING ROOM, influential opinion leader Gu Lingyi, graduated from the China Academy of Art, majoring in Fashion Design, and was awarded the New Trendsetter Award at the 2020 Hangzhou International Fashion Week. As a fashion blogger, she has collaborated with numerous celebrities and commercial brands. In 2021, she dominated the trending page on Xiaohongshu (also known as RED, a Chinese social media platform), and curated her first commercial exhibition #MyLOOKisHot, which sparked nearly 2 million hot topics online and offline. Gu Lingyi is more than just a blogger - she is a woman who perseveres for her fashion dreams. Her intention for establishing LUMING ROOM is to become a stylist for girls, offering fashion enthusiasts a more three-dimensional and story-filled choice.

In summary, LUMING ROOM is a place where you can find your own stage to shine at every shining moment, no matter who you are or where you are. We are here waiting for you to join us, to create our fashion story together.