Wearing this brand to work makes my boss respect me.
There’s a brand that showcases everything working people dare not do but want to in its ad campaigns.
To annoying colleagues/bosses, gossiping behind their back isn't satisfying—go straight for the jugular and yank their hair! 👊
Leaving work at 5:19 PM, but not rushing home. Enjoy some fries! 🍟
Sitting on the subway to work with a “lifeless” expression, this ad captures my spirit exactly! 😭
The scene of “unmotivated after work” is perfectly replicated—no one can stop me from leaving! 🏃♀️
Among countless brands, this one stands out with a series of "life after work" ad campaigns that resonate with many.
The brand is called Bettter, a young brand from Ukraine. Though it primarily sells suits and shirts, its ad campaigns boldly critique the workplace.
By the way, the name Bettter isn't a typo—the founder Julie Pelipas accidentally added an extra 't' during registration and decided to keep it.
Despite being a young brand, established in 2019, Bettter has made a name in the Western fashion scene, even winning the LVMH Prize and dressing Kristen Stewart on the red carpet.
Why did Bettter succeed while others faded? The answer lies in the founder’s background. Julie Pelipas, a street style favorite during fashion weeks and a former fashion director of Ukrainian Vogue, has 15 years of experience.
Her ads tell stories. She says, “Imagine yourself as the protagonist of a film; dress to create that atmosphere.”
The “OUT OF OFFICE” campaign, showing people leaving work in suits, symbolizes liberation—no wonder it went viral.
Julie prefers items that last a lifetime rather than trendy pieces. Her creations reflect this permanence, making suits and shirts the core of her brand.
Her most iconic moment was wearing a $2 men’s suit from a Ukrainian thrift store to Paris Fashion Week, paired with Céline accessories. This suit later inspired Bettter.
Using secondhand fabrics and clothes from markets, Bettter reassembles them into unique pieces, emphasizing sustainability.
Each piece has a “passport” detailing its origin, adding a romantic touch to the brand.
Limited raw materials mean limited editions, making each piece special and highly sought after.
Although priced on the higher side (suits around $1000, T-shirts over $100), they offer unique, long-lasting fashion.
Julie’s designs, often inspired by oversized men’s clothes, feature unique cuts and details, making them perfect for women.
Her suit designs, with features like open backs, resemble Mugler’s avant-garde style but with Bettter's restraint.
Julie’s creations have a long-lasting “fashion shelf life,” with versatile and timeless designs.
Her approach makes Bettter stand out in a crowded fashion market, combining sustainability, unique storytelling, and innovative design.