Introduction
Cird, a Chinese designer bag and accessory brand, was founded in 2019 with a unique vision. The brand aims to provide consumers with highly interactive and enjoyable fashion products that embody their philosophy of "interactive fashion". Cird is not just a brand; it's a way of life that inspires people to express themselves in new and exciting ways through fashion and personal style.
Interactive Fashion
At the heart of Cird's brand philosophy is the concept of interactive fashion. Each collection features products that merge interactive fun with diverse aesthetics. This is achieved through detachable and interchangeable components, providing customers with personalized purchasing experiences. Through the interaction of the user with Cird's bags, every connection and recomposition is a new experience.
Connection and Customization
Cird makes people aware of the connection between individuals and their belongings, and encourages them to explore the infinite possibilities of customization. By discovering the variability of any object through interaction, Cird inspires people to actively seek out change, adding joy to their lives. This unique approach to fashion allows customers to truly make each piece their own, reflecting their personal style and preferences.
Award-Winning Design
Every product in the Cird lineup has received multiple international awards, a testament to the brand's commitment to quality and innovation. These include the Finalist Award at the 2023 London International Creative Competition (LICC), the Bronze Award at the 2023 International Design Awards (IDA), the Gold Award at the 2022 New York Product Design Awards, the European Product Design Award 2022 Winner, the Honorable Mention Award at the 2021 London International Creative Competition (LICC), the Honorable Mention Award at the 2021 International Design Awards (IDA), and the Gold Award at the 2020 International Design Awards (IDA).
Conclusion
Cird is more than just a brand; it's a journey of discovery and creativity. By offering interactive fashion products that allow for personalization and customization, Cird encourages customers to express their unique style and personality. Join Cird on this journey and explore the infinite possibilities of interactive fashion.